Types of communication

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Mar 30, 2023 03:00 AM

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Everytime when I commnicate with different audiences and stakeholders, I try to understand the kind of conversation we are having and communication I should use.

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In a broad sense, we want to categorise the different purposes or functions of communication. Here are some common types:

Persuasive communication: This type of communication aims to convince or influence the audience to take a certain action or adopt a certain perspective. Examples include marketing campaigns, advertisements, and political speeches.

Expressive communication: This type of communication aims to convey emotions, feelings, or attitudes. Examples include poetry, music, and art.

Interpersonal communication: This type of communication aims to establish and maintain social relationships between individuals. Examples include small talk, flirting, and conflict resolution.

Group communication: This type of communication aims to facilitate communication and coordination between members of a group or team. Examples include team meetings, project updates, and brainstorming sessions.

Instructional communication:

Informative communication: This type of communication aims to provide information, facts, or details to the audience. Examples include news articles, reports, and educational materials.
Directive communication: This type of communication aims to give instructions or orders to the audience. Examples include job training, safety procedures, and military commands.
Difference between Directive communication and Informative communication:

Directive communication is typically more focused on giving specific instructions or orders to an audience, whereas informative communication is more focused on conveying general information or facts. For example, a supervisor might use directive communication to give employees step-by-step instructions for completing a task, while an educational program might use informative communication to teach students about a particular topic.

Crisis communication: This type of communication aims to manage and respond to unexpected events or emergencies. Examples include public statements by government officials during a natural disaster or a corporate spokesperson during a product recall.

Understanding the type of communication required can help you communicate more effectively with your audience and achieve your desired outcome.