A structured approach to understanding objections

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Aug 8, 2023 05:41 AM

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A structured approach to understanding objections and uncovering potential customer concerns before they make a purchase. This approach can be useful for businesses to enhance their marketing strategies and product offerings. By anticipating and addressing objections, businesses can build trust with customers and provide solutions to potential issues that might prevent a purchase. Here's a breakdown of your provided points:

Understand their objections:

This step involves listing out potential objections or reasons why someone might not buy your product or service.

By delving deep and identifying 25 objections, you gain a comprehensive understanding of your customers' potential concerns.

This process helps you empathize with your customers and tailor your marketing and communication strategies accordingly.

Find the questions people are asking:

Before making a purchase, customers tend to ask questions to ensure the product meets their needs and expectations.

By identifying these questions, you can uncover objections that customers might have.

Example questions and objections you provided illustrate how customer inquiries can reveal objections related to product fit, quality, and functionality.

Question: If you have a high arch how are these?

Objection: These shoes won’t fit or be comfortable for my feet.

Question: Are these made in China?

Objection: These shoes are cheap material and will fall apart quickly.

Question: Do these shoes run wide?

Objection: These shoes won’t fit my feet.